CLINICAL SETTINGS
When 23andMe acquired Lemonaid Health, the strategic vision was to integrate Lemonaid’s clinical services with 23andMe’s personalized healthcare offerings.

This project aimed to create a seamless settings experience, making it clear how a users’ information is utilized across the product in addition to modernizing and refining the design for a more elegant interface.
PROTOTYPE
COMPANY
23andMe
MY ROLE
Information Architecture
Strategy
Visual design
UX
PLATFORMS
iOS
Web
CHALLENGES
23andMe and Lemonaid Health each had unique settings with overlapping fields, such as name, birth date, gender, etc. Additionally, certain fields like name and birth date required verification to comply with regulatory standards. The goal was therefore to establish:
CONVOLUTED USER FLOWS
The current settings UI was cumbersome and unintuitive. Users had to click 'Edit' twice: once at the section level and once again at the field level before the entire section became editable. Furthermore, the screen would sometimes reload from the top leading to a disorienting user experience.
OVERLAPPING FIELDS
23andMe and Lemonaid had overlapping fields with unclear relationships. For example, 23andMe had three different settings for the name field (Account Name, Profile Name, and Name Visibility) while Lemonaid had two (Legal Name and Preferred Name).
Resolving this was a challenge because there were five separate settings for a user’s name, each with distinct purposes and no clear mapping. Additionally, 23andMe required ID verification of name and birthdate to restore account access, while Lemonaid verified legal names and age before providing services.
DATA MAPPING
To better understand how the different settings were being used, I created a data map detailing all available settings and where they were used across our features. The goal was to develop a comprehensive understanding of how and where each data field was utilized.
DESIGN PROPOSALS
NEW DATA HIERARCHY
Leveraging these insights, I restructured the data hierarchy and refactored the settings design to create a more logical and intuitive organization.
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I established a clear distinction between Account Settings and Profile Settings, which previously lacked definition. This improved discoverability and enhanced the overall user experience.
NEW DATA HIERARCHY
MERGING NAME FIELDS
To address legal requirements for Account and Clinical Names, I proposed auto-populating the Clinical Name from the Account Name and merging Profile and Preferred Names to reduce redundancy. However, Product raised concerns about the technical complexity and preferred keeping 23andMe and clinical settings separate. I adjusted by exploring solutions that balanced feasibility with user needs.
DATA MAPPING CONTINUED
Recognizing the complexity of overlapping settings, I created a Venn diagram that visually mapped the relationships between settings. This strategic approach clarified interconnections and overlapping features, driving clarity and alignment across the project.
KEY UX IMPROVEMENTS
CLINICAL SETTINGS
Inspired by design patterns for shipping and billing address, I designed a system that auto-populated a user's clinical profile from their 23andMe profile. Users could toggle this feature to either use their 23andMe profile information or choose to update their clinical profile independently.

I also deprioritized updates to legal name and birthdate in the visual hierarchy, as I realized these types of changes are rare.
MULTI-PROFILE ACCOUNTS
Customers often updated settings for the wrong profile in multi-profile accounts. I designed a confirmation page to help them verify the profile they wanted to update and clarify account-level vs. profile-level settings. This helped reduce unintended updates and improved the user experience.
HEALTH REPORT CONFIGURATION
This exercise led to the creation of a health report configuration—a centralized location where users could review settings affecting report visibility. It resolved issues blocking result access and clarified the inputs used to generate report content.

REFACTORING SETTINGS

Beyond creating a seamless experience for clinical settings, I revamped the entire 23andMe settings framework, modernizing its design, streamlining workflows, and improving usability.

CONCLUSION

This project streamlined overlapping settings, enhancing the user experience for both 23andMe and Lemonaid Health. It established a clear connection between a user's 23andMe profile and their clinical profile while still allowing flexibility to update each independently. The refactored designs also improved the organizational hierarchy of settings, making them simpler to navigate and update.
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